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We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing exposé, Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States—enough calories to meet the needs of every man, woman, and child twice over—has a downside. Our over-efficient food industry must do everything possible...
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"Is chocolate heart-healthy? Does yogurt prevent type 2 diabetes? Do pomegranates help cheat death? News accounts bombard us with such ... claims, report them as science, and influence what we eat ... Marion Nestle [believes that] these studies are more about marketing than science: they are often paid for by companies that sell those foods"--
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In today's high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and how consumers can learn to separate fact from fiction in the confusing barrage of hype and half-truths. Two advertising executives discuss how companies develop ads, and how consumer audiences are targeted....
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Businesses have invaded the web and found ingenious ways to make money from a free space - at a cost to our culture and privacy. What lessons did retailers such as Amazon learn from the gold rush years of the dotcom bubble? How did Google forge the business model that has come to dominate today's web?
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Every year, more people learn about the Fairtrade organization and buy Fairtrade-approved products. What are the benefits of Fairtrade certification and how does the system work? This program explains, using case studies of Fairtrade's activities and interviews with individuals involved in the organization. Viewers learn about the meanings behind the Fairtrade label, how the Fairtrade premium is determined and applied to pricing, and how the group...
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Many old-line portfolio managers claim that dealing with green companies is too risky, and yet they do not hesitate to buy up dangerously volatile hedge funds. In this program Hazel Henderson and philanthropic entrepreneur Karl Kleissner suggest that the traditional financial community broaden their strategies to include eco-friendly ventures. Kleissner is co-founder of the K. L. Felicitas Foundation, which lends monetary support to triple-bottom-line...
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Going green can lead to making green, turning entrepreneurs into "eco-preneurs." In this program, Geoff Baker and Laura-Lee Normandeau, the founders of an eco-friendly carwash called Easywash, try to make their principled business approach pay off. Commenting on their strategy are Kevin O'Leary, an eco-investor and director of EnGlobe, Canada's leading integrated environmental services company, and Karen Kun, publisher of Corporate Knights, the Canadian...
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What's wrong with enjoying the rich variety of foods that importers make available? Do the reported drawbacks of globalization mean that we should eat only locally grown food? How are Western food choices related to environmental problems and to developing-world farmers? This program explores those questions by studying agricultural practices in the United Kingdom and worldwide. Comparing amounts and types of food grown in Britain and in foreign countries,...
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There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome problem and immediately offering a quick fix. "Preventions...
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While high-tech agriculture is one of the hallmarks of Western society, a growing number of Americans and Europeans believe that our farming methods are harmful on a number of levels. This program looks at the evolving debate over industrialized food production versus organic farming. Showing how and why farming techniques and policies have changed in the U.K. and similar countries over the last 50 years, the film then examines modern pesticides,...
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What are the prospect in the U.S. for growing the green economy? In this program Hazel Henderson interviews Stuart Valentine, president of Iowa Progressive Asset Management, about public interest in eco-friendly, community-based commercial models-which both see as an upward trend, especially after the 2010 BP oil spill. Valentine explains how "behind the meter" systems such as locally-operated wind turbines can be a cost-effective alternative to dependence...
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Attitudes about ethical investing are evolving slowly, but activity in the long-term market is a sign of positive change. In this program Hazel Henderson and Bryan Martel, CEO of the Environmental Capital Group, discuss the use of pension funds to address potential ecological concerns. Martel's five-point scale for classifying assets ranges from those that would actively restore eco-balance, such as reforestation projects, to investments with great...
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The eroticization and physical objectification that are staples of the youth-focused business/media complex give the impression that exploitative, age-inappropriate sexuality is natural, normal, and even necessary. This documentary condemns the hypersexualization of kid culture and exposes the severely damaging effects of hypersexuality on young psyches-female, predominantly, but male as well. Pervasive Internet porn, which serves children as a toxic...
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This program travels to tea estates in Sri Lanka, Kenya, India, and Bangladesh-some traditional, some fair trade-to expose unsafe work environments and labor exploitation. Finding little meaningful difference between fair trade and non-fair trade operations, questions arise: Are fair trade organizations such as the E.U.'s Max Havelaar Foundation being duped by tea growers? Or are growers doing the best they can in a brutal industry and a market that...
16) What the health
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"What the health is a surprising, and at times hilarious, investigative documentary that will be an eye-opener for everyone concerned about our nation's health and how big business influences it"--Container.