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"A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy. From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to...
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With eye-opening footage, expert interviews, and many humorous anecdotes, this provocative program explores the alleged use of subliminal messages in advertising, music, film, politics, and the military. Documentarian Jeff Warrick leads viewers through the subconscious mind while examining the history, scientific validity, and potential effects of such techniques on society. From hidden sexual imagery in Disney cartoons and satanic messages in rock...
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Conventional wisdom says an ad agency should promote the brands of its clients. Why would the reverse ever happen? This fast-paced case study profiles three young executives as they open up Rethink, a new agency. The quirky realities of starting and running an ad business become clear with each "first" in the growth of the company-the moment Rethink signs its first clients, hires its first employees, creates its first television campaign, and launches...
84) Smoke
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"Isaiah Quintabe is no longer IQ, the genius of East Long Beach; instead, he's a man on the road and on the run, hiding in a small Northern California town when his room is broken into by a desperate young man on the trail of the state's most prolific serial killer. His old partner, Juanell Dodson, must go straight or lose his wife and child. His devil's bargain? An internship at an LA advertising agency, where it turns out the rules of the street...
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Golden-Globe and Academy Award-nominated actor and musician Terrance Howard urges Americans to be screened for colorectal cancer. Mr. Howard relates his personal experience of losing his mother to colon cancer. This clip is audio only. A Production of the CDC and the Department of Health and Human Services (DHHS).
86) Fostering Brands
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This episode looks at how governments and strategic investors work to nurture and protect brands. Patents, copyright, and intellectual property laws are necessary to protect brand's image-as well as the wealth created by product manufacturing and sales.
87) Marketing
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Advertising and marketing creates a perceived need for goods and services. In this program, ad agency experts share their insight into how compelling messages are crafted.
88) Power of Brands
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Valued at $79 billion dollars, Coca-Cola sells over two million beverages daily. As this program examines, quality and authenticity are only two of the brand attributes that make Coca-Cola a global success.
89) Innovation
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With more than 345 stores worldwide, IKEA is a global leader in home furnishings. This episode examines how research and development are the foundation behind IKEA, 3M, Burberry and more.
91) Going Global
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This program examines how the world's most recognized brands have become global successes. Experts reveal how thriving worldwide brands have adapted to new and developing markets, either by altering their products, or by changing their marketing to specific cultural needs.
93) Expansion
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The Scottish Highlands provide the backdrop to this episode, featuring the centuries-old distillery responsible for the Johnnie Walker brands of blended whiskey, now with five distinct labels crafted to meet specific consumer tastes. Other brands discussed include: Gucci, Alfred Dunhill, Levi Strauss, Procter & Gamble, General Motors, and the Virgin Group .
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While bacterial infections are treated with antibiotics, viral infections were left to just run their course. However, there are prescription drugs that can be used as treatment for the influenza, or flu virus. These drugs are an important tool against the flu, especially for those who are at higher risk of developing severe illnesses due to the flu. A Production of the CDC and the Department of Health and Human Services (DHHS).
95) Crisis
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In the 1960s, Pan Am was at the forefront of the jet age and was viewed as the epitome in quality airline service. But, as this program examines, the 1988 terrorist bombing of Flight 103 over Lockerbie, Scotland, was a blow from which the legendary brand never recovered. Learn about crises that affected Kellogg's, Ford, BP and Tylenol.
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In an age of corporate bailouts, the story of Columbia Sportswear's dramatic comeback offers a valuable case study in successful bootstrapping. After the death of her husband, Gert Boyle faced the monumental task of taking over the struggling business at the age of 46, with little guidance or experience. This program profiles Boyle nearly forty years later, still leading the company-which is now an industry giant worth billions. Boyle describes what...
98) Summer
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We buy a staggering 90% of our food from supermarkets, and they have a huge influence over our lives. Gregg Wallace goes behind the scenes with Britain's biggest food retailers to discover how they source, make and move the food we find on supermarket shelves. With exclusive access to the buyers, product developers, food technologists and backroom teams, Gregg reveals how much they know about us and our tastes and how supermarkets bring us our summer...