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Held annually in New York City, the American International Toy Fair attracts thousands of inventors and designers hoping to find corporate backing for their fanciful, often far-fetched prototypes. This mammoth trade show is crucial for the creative entrepreneur who dreams of producing a successful toy or game - but it's only one in a long line of hoops to jump through, as inventor Tim Walsh discovers while pitching and developing his Crazy Chins novelty...
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This program addresses the emotionally manipulative power of photography by illustrating how commercial advertising has created an obsession with youth and physical perfection and can exploit viewers' fascinations with celebrity, sexuality, and violence. The video also demonstrates how photogenic people who adroitly use the visual media have come to dominate the political scene. Commentary is provided by Steve Luker, formerly a creative director with...
64) HIV/AIDS 101
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This clip features new technologies and cutting edge graphics to convey the most important messages that everyone needs to know about HIV and its prevention. A Production of the CDC and the Department of Health and Human Services (DHHS).
65) Have You Heard?
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Meningococcal disease is a serious, potentially fatal illness that impacts as many as 1,000 people each year. This clip includes vaccine recommendations to prevent the disease. UPDATE: the vaccine recommendations have changed since this clip was produced. The recommendation is still for the vaccine to be given and the age of 11 or 12 but now a booster dose should be given at the age of 16. A Production of the CDC and the Department of Health and Human...
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Early recognition of developmental disabilities can lead to a timely diagnosis. Disabilities such as autism can be detected by parents and caregivers by monitoring how children play, learn, speak, and act. A Production of the CDC and the Department of Health and Human Services (DHHS).
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Dr. Joe Bresee offers suggestions for what to do when you have the flu. In a play on the old saying, "Take two aspirin and call me in the morning." Dr. Bresee explains that taking three may save your life. A Production of the CDC and the Department of Health and Human Services (DHHS).
71) Be Brave
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Gynecologic cancer survivor Jenny Allen urges women to see a doctor if they have symptoms that last longer that two weeks. She explains how her symptoms led to a diagnosis of uterine and ovarian cancers and her treatment. A Production of the CDC and the Department of Health and Human Services (DHHS).
73) The Cost of Free
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Businesses have invaded the web and found ingenious ways to make money from a free space - at a cost to our culture and privacy. What lessons did retailers such as Amazon learn from the gold rush years of the dotcom bubble? How did Google forge the business model that has come to dominate today's web?
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"The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual...
75) Go with the Flow
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Every dollar spent on water fluoridation saves nearly thirty-eight dollars in dental costs. This clip explains how fluoridation delivered through the water supply protects teeth as they form in young children and throughout life. A Production of the CDC and the Department of Health and Human Services (DHHS).
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It leads to bad breath, yellow teeth, and black lungs-so why is smoking such a popular pastime? What enables the tobacco companies to snare young consumers so effectively? How do advertising, Hollywood imagery, and peer pressure fit into the equation? This program explores the cold, hard facts about cigarette smoking, including legal issues surrounding it and the impact it can have on both users and non-users. Tobacco and addiction experts share their...
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Marketing your business through social media isn't an option these days, it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more, Offers tips for...
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"A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy. From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to...
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With eye-opening footage, expert interviews, and many humorous anecdotes, this provocative program explores the alleged use of subliminal messages in advertising, music, film, politics, and the military. Documentarian Jeff Warrick leads viewers through the subconscious mind while examining the history, scientific validity, and potential effects of such techniques on society. From hidden sexual imagery in Disney cartoons and satanic messages in rock...
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Conventional wisdom says an ad agency should promote the brands of its clients. Why would the reverse ever happen? This fast-paced case study profiles three young executives as they open up Rethink, a new agency. The quirky realities of starting and running an ad business become clear with each "first" in the growth of the company-the moment Rethink signs its first clients, hires its first employees, creates its first television campaign, and launches...