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HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—"one of the leading minds in the world of branding" (NPR)—explores the art and science of conjuring irresistible products and ideas.
""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb, author of The Black Swan
"Veins of wisdom emerge regularly and
...25) God-shaped hole
Discover how to leverage the power of the Facebook community to achieve your business marketing goals
Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications.
29) Don't look down
New York Times bestselling author Jennifer Crusie teams up with USA Today bestselling author Bob Mayer to write a sizzling, high-octane romantic adventure about a straight-talking woman and a straight-shooting man...
Lucy Armstrong is a director of television commercials who's just been recruited to finish a four-day action movie shoot. But she arrives on the set to discover that the directing staff has quit, the make-up artist
Sally Hogshead believes the greatest value you can add is to become more of yourself.
Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international
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