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"By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source code. In fact, businesses that once looked outdated are now springing with new life. Behold the Revenge of Analog. Sax has found story after story of entrepreneurs, small business owners,...
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"When Michael Lewis first met him, Sam Bankman-Fried was the world's youngest billionaire and crypto's Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side? In Going Infinite Lewis sets out to answer...
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With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful homemade creations. But where to start? Solga shows you the pros and cons of all the major art and craft sites, as well as tips for creating your own store online.
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"Blockchain is the techno-magic that enables cryptocurrencies and impacts the worlds of finance, insurance, supply chain management, and others. But you don't need to be a programmer or financial wizard to understand blockchain; you just need this book! It explains blockchain basics, smart contracts, and cryptocurrencies, with real-world examples showing how blockchains functions and where they ad value. Learn how to interact with a blockchain, tour...
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With over 400,000 sellers on Etsy, how can you make YOUR shop stand out and increase your sales? This is a key question for many crafters and artists who are selling online these days. Now here are all the answers and much more from author and Etsy seller Derrick Sutton.
Based on Sutton's self-published guide, and drawn from his practical experience, you will learn how to boost your Etsy sales, attract more customers, and expand your
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"Make your online business dream a reality! The updated edition covers all the basics--creating your site, offering products in an online store, and keeping accurate books. It also addresses more complex issues, including navigating primary legal, accounting, and security challenges. Use this resource to find your market niche, build your business and marketing plan, and decide on the right revenue model. It's time to make your big dream happen with...
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The tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!