From the Book - Paperback edition.
Preface to the paperback edition
Introduction. The song that conquered the world
The power of exposure : featuring Claude Monet, Adele, and Donald Trump
The Maya rule : featuring ESPN, Spotify, and the first NASA space station
The music of sound : featuring John F. Kennedy, Barack Obama, and ABBA
The myth-making mind I: the force of story : featuring Star Wars, Isaac Asimov, and Hollywood psychohistory
The myth-making mind II : The dark side of hits : featuring Hungarian vampires, Disney princesses, and cable news
The birth of fashion : featuring Taylor Swift, the printing press, and the laugh track
Rock and roll and randomness : featuring the Mona Lisa, "Rock around the clock," and chaos theory
The viral myth : featuring Fifty Shades of Grey, John Snow, and Pokémon GO
The audience of my audience : featuring Etsy, Bumble, and Moonies
What the people want I : the economics of prophecy : featuring Game of Thrones, Seinfeld, and Shazam
What the people want II : a history of pixels and ink : featuring the tabloid, the television, and the news feed
The futures of hits : empire and city-state : featuring Mickey Mouse, BuzzFeed, and Kid A.