The Valentine Design-Milestones of 20th-Century Industrial Design
(eVideo)
Contributors
Published
[Place of publication not identified] : ARTE France, [2002].
Status
Description
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Format
eVideo
Language
English
Notes
General Note
Streaming video file encoded with permission for digital streaming by Infobase on March 11, 2015.
Restrictions on Access
Access requires authentication through Classroom Video On Demand.
Description
Ettore Sottsass designed the red plastic Valentine typewriter in 1969 for the modernist Italian firm Olivetti. Since 1958, Ettore Sottsass worked regularly with Olivetti, in exchange for total creative freedom. The Valentine was described by Olivetti as "a real pop object designed to blend into the private space." The typewriter had always been associated with the emancipation of women, but now the object itself was feminized. At once provocative and alluring, the bright red color and name could also be associated with the Italian Formula One, the Chinese Cultural Revolution, artists from Italian pop art, and the cartoon-style prints of Warhol and Lichtenstein, all of which Sottsass used in his 1969 advertising campaign. And then there is Valentina, the sensual Italian cartoon-strip heroine created by Guido Crepax, a liberated young woman who acts out her erotic fantasies, sporting a haircut that is a conscious allusion to Hollywood rebel Louise Brooks but also reminds us of the sleek
Target Audience
10 & up.
System Details
System requirements: Classroom Video On Demand playback platform.
Language
Closed-captioned.
Citations
APA Citation, 7th Edition (style guide)
(2002). The Valentine: Design-Milestones of 20th-Century Industrial Design . ARTE France .
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2002. The Valentine: Design-Milestones of 20th-Century Industrial Design. ARTE France.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)The Valentine: Design-Milestones of 20th-Century Industrial Design ARTE France, 2002.
MLA Citation, 9th Edition (style guide)The Valentine: Design-Milestones of 20th-Century Industrial Design ARTE France , 2002.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
acc6d118-e53b-c5a4-abdf-40fc8a02f952-eng
Grouping Information
| Grouped Work ID | acc6d118-e53b-c5a4-abdf-40fc8a02f952-eng |
|---|---|
| Full title | valentine design milestones of 20th century industrial design |
| Author | arte france |
| Grouping Category | movie |
| Last Update | 2023-01-17 14:42:32PM |
| Last Indexed | 2024-04-21 00:37:10AM |
Book Cover Information
| Image Source | classroomVideoOnDemand |
|---|---|
| First Loaded | Aug 29, 2022 |
| Last Used | Feb 26, 2024 |
Marc Record
| First Detected | Aug 06, 2015 12:00:00 AM |
|---|---|
| Last File Modification Time | Jan 17, 2023 02:49:32 PM |
MARC Record
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| 245 | 0 | 4 | |a The Valentine|h [electronic resource] :|b Design-Milestones of 20th-Century Industrial Design /|c ARTE France. |
| 246 | 3 | |a Design-Milestones of 20th-Century Industrial Design | |
| 264 | 1 | |a [Place of publication not identified] : |b ARTE France |c [2002] | |
| 264 | 3 | 2 | |a New York, N.Y. :|b distributed by Infobase,|c 2015. |
| 265 | 4 | |a ©2002 | |
| 300 | |a 1 online resource (1 video file (24 min. 20 sec.)) :|b sound, color. | ||
| 500 | |a Streaming video file encoded with permission for digital streaming by Infobase on March 11, 2015. | ||
| 505 | 0 | 0 | |t Typewriters|g (2:57) --|t Industrial Designer|g (2:46) --|t Orthopedic Tool to Industrial Production|g (0:38) --|t Olivetti Company|g (0:46) --|t Modern Industrial Psychology|g (1:27) --|t Typewriter for the Masses|g (2:53) --|t "My Funny Valentine"|g (1:55) --|t Typewriter Case|g (2:02) --|t Baby Boomers|g (1:04) --|t 1960s Counterculture|g (1:06) --|t Connotations of the Color Red|g (1:21) --|t Sottsass' Artistic Advertising Campaign|g (2:02) --|t Valentine Today|g (2:19) --|t Credits: The Valentine: Design-Milestones of 20th Century Industrial Design|g (0:32) |
| 506 | 1 | |a Access requires authentication through Classroom Video On Demand. | |
| 520 | |a Ettore Sottsass designed the red plastic Valentine typewriter in 1969 for the modernist Italian firm Olivetti. Since 1958, Ettore Sottsass worked regularly with Olivetti, in exchange for total creative freedom. The Valentine was described by Olivetti as "a real pop object designed to blend into the private space." The typewriter had always been associated with the emancipation of women, but now the object itself was feminized. At once provocative and alluring, the bright red color and name could also be associated with the Italian Formula One, the Chinese Cultural Revolution, artists from Italian pop art, and the cartoon-style prints of Warhol and Lichtenstein, all of which Sottsass used in his 1969 advertising campaign. And then there is Valentina, the sensual Italian cartoon-strip heroine created by Guido Crepax, a liberated young woman who acts out her erotic fantasies, sporting a haircut that is a conscious allusion to Hollywood rebel Louise Brooks but also reminds us of the sleek | ||
| 521 | 2 | |a 10 & up. | |
| 538 | |a System requirements: Classroom Video On Demand playback platform. | ||
| 546 | |a Closed-captioned. | ||
| 588 | |a Title from distributor's description (Infobase, July 3, 2015). | ||
| 600 | 1 | 0 | |a Sottsass, Ettore,|d 1917-2007 |
| 650 | 0 | |a Industrial design|x History. | |
| 650 | 0 | |a Typewriters|x Design. | |
| 655 | 0 | |a Educational films.|2 lcgft | |
| 655 | 0 | |a Internet videos.|2 lcgft | |
| 710 | 2 | |a ARTE France, |e production company. | |
| 710 | 2 | |a Infobase, |e film distributor. | |
| 776 | 0 | 8 | |i digital transfer of (manifestation): |d ARTE France., 2002. |
| 856 | 4 | 0 | |z Part of the Classroom Video On Demand collection.|u https://cvod.infobase.com/PortalPlaylists.aspx?xtid=65375&wID=277820 |
| 856 | 4 | 2 | |z Cover image|u https://cdnsecakmi.kaltura.com/p/1067292/sp/106729200/thumbnail/entry_id/0_hn4pgn5p/version/100021/acv/191/width/88 |