King of the infomercial A. J. Kubani
(eVideo)
Published
New York, N.Y. : Infobase, [2009], c2007.
Status
Description
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Also in this Series
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Subjects
LC Subjects
Advertising campaigns.
Advertising.
Art -- Political aspects.
Branding (Marketing)
Business ethics.
Business law.
Communication in marketing.
Consumer education.
Corporate crime.
Educational films.
Entrepreneurship.
Internet videos.
Management -- Case studies.
Marketing -- Case studies.
Marketing -- Management.
Marketing -- Moral and ethical aspects.
Mass media -- Political aspects.
Mass media -- Social aspects.
Mass media and culture.
Motion pictures -- Appreciation.
Political crimes and offenses.
Popular culture -- History and criticism.
Public relations.
Advertising.
Art -- Political aspects.
Branding (Marketing)
Business ethics.
Business law.
Communication in marketing.
Consumer education.
Corporate crime.
Educational films.
Entrepreneurship.
Internet videos.
Management -- Case studies.
Marketing -- Case studies.
Marketing -- Management.
Marketing -- Moral and ethical aspects.
Mass media -- Political aspects.
Mass media -- Social aspects.
Mass media and culture.
Motion pictures -- Appreciation.
Political crimes and offenses.
Popular culture -- History and criticism.
Public relations.
Other Subjects
More Details
Format
eVideo
Language
English
Notes
General Note
Encoded with permission for digital streaming by Infobase on Feb. 19, 2009.
General Note
Classroom Video On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Restrictions on Access
Access requires authentication through Classroom Video On Demand.
Description
There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome problem and immediately offering a quick fix. "Preventions don't sell," he declares, demonstrating a keen awareness of his customer base-while conceding the hit-or-miss nature of his product line. The program also provides a behind-the-scenes look at pitching and shooting a Telebrands infomercial.
Target Audience
10 & up.
System Details
Mode of access: Internet.
System Details
System requirements: Classroom Video On Demand playback platform.
Citations
APA Citation, 7th Edition (style guide)
(20092007). King of the infomercial: A. J. Kubani . Infobase.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20092007. King of the Infomercial: A. J. Kubani. Infobase.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)King of the Infomercial: A. J. Kubani Infobase, 20092007.
MLA Citation, 9th Edition (style guide)King of the Infomercial: A. J. Kubani Infobase, 20092007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
0db24e2c-d165-6af8-694e-723823c32938-eng
Grouping Information
| Grouped Work ID | 0db24e2c-d165-6af8-694e-723823c32938-eng |
|---|---|
| Full title | king of the infomercial a j kubani |
| Author | abc news productions |
| Grouping Category | movie |
| Last Update | 2023-01-17 14:42:32PM |
| Last Indexed | 2024-06-23 22:49:12PM |
Book Cover Information
| Image Source | classroomVideoOnDemand |
|---|---|
| First Loaded | Aug 17, 2022 |
| Last Used | May 8, 2024 |
Marc Record
| First Detected | Feb 06, 2011 12:00:00 AM |
|---|---|
| Last File Modification Time | Jan 17, 2023 02:46:39 PM |
MARC Record
| LEADER | 03616ngm a2200709Ia 4500 | ||
|---|---|---|---|
| 001 | 100039462 | ||
| 003 | CVOD | ||
| 005 | 20120926151047.0 | ||
| 006 | m||||||||c|||||||| | ||
| 007 | cr|cnannnuuuuu | ||
| 007 | vz|czazuu | ||
| 008 | 110206s2009||||nyu012||||||||o|||vleng|d | ||
| 028 | 4 | 0 | |a 39459s|b Infobase |
| 028 | 4 | 0 | |a 39462|b Infobase |
| 035 | |a 100039462 | ||
| 035 | |a (OCoLC)709675606 | ||
| 040 | |a AzPhAEM | ||
| 245 | 0 | 0 | |a King of the infomercial|h [electronic resource (video)] :|b A. J. Kubani /|c ABC News Productions. |
| 246 | 3 | |a A. J. Kubani | |
| 260 | 3 | |a New York, N.Y. :|b Infobase,|c [2009], c2007. | |
| 300 | |a 1 streaming video file (12 min.) :|b sd., col., digital file. | ||
| 490 | 1 | |a The Pitchman, the People Person, and the Peddler: CEO Case Studies | |
| 500 | |a Encoded with permission for digital streaming by Infobase on Feb. 19, 2009. | ||
| 500 | |a Classroom Video On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 505 | 0 | |a Infomercial Products (3:43) -- What Makes a Good Infomercial? (2:50) -- Infomercial King (1:45) | |
| 506 | |a Access requires authentication through Classroom Video On Demand. | ||
| 520 | |a There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome problem and immediately offering a quick fix. "Preventions don't sell," he declares, demonstrating a keen awareness of his customer base-while conceding the hit-or-miss nature of his product line. The program also provides a behind-the-scenes look at pitching and shooting a Telebrands infomercial. | ||
| 521 | 2 | |a 10 & up. | |
| 538 | |a Mode of access: Internet. | ||
| 538 | |a System requirements: Classroom Video On Demand playback platform. | ||
| 588 | |a Title from distributor's description. | ||
| 650 | 0 | |a Advertising campaigns. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Art|x Political aspects. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Business ethics. | |
| 650 | 0 | |a Business law. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Consumer education. | |
| 650 | 0 | |a Corporate crime. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a Management|v Case studies. | |
| 650 | 0 | |a Marketing|v Case studies. | |
| 650 | 0 | |a Marketing|x Management. | |
| 650 | 0 | |a Marketing|x Moral and ethical aspects. | |
| 650 | 0 | |a Mass media and culture. | |
| 650 | 0 | |a Mass media|x Political aspects. | |
| 650 | 0 | |a Mass media|x Social aspects. | |
| 650 | 0 | |a Motion pictures|x Appreciation. | |
| 650 | 0 | |a Political crimes and offenses. | |
| 650 | 0 | |a Popular culture|x History and criticism. | |
| 650 | 0 | |a Public relations. | |
| 655 | 0 | |a Educational films. | |
| 655 | 0 | |a Internet videos. | |
| 655 | 7 | |a Videorecording.|2 local | |
| 710 | 2 | |a ABC News Productions. | |
| 710 | 2 | |a Films for the Humanities & Sciences (Firm) | |
| 710 | 2 | |a Infobase. | |
| 776 | 0 | 8 | |i Originally produced: |t The Infomercial King |d ABC News Productions, 2009|z 9781604673098 |
| 830 | 0 | |a Pitchman, the people person, and the peddler. | |
| 856 | 4 | 0 | |z Part of the Classroom Video On Demand collection.|u https://cvod.infobase.com/PortalPlaylists.aspx?xtid=39462&wID=277820 |
| 856 | 4 | 2 | |z Cover image|u https://cdnsecakmi.kaltura.com/p/1067292/sp/106729200/thumbnail/entry_id/0_c1ui5wzf/version/100001/width/88 |