Raging bull Red Bull energy drink controversy
(eVideo)
Published
New York, N.Y. : Infobase, [2007], c2004.
Status
Description
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Format
eVideo
Language
English
Notes
General Note
Encoded with permission for digital streaming by Infobase on Nov. 07, 2007.
General Note
Classroom Video On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Restrictions on Access
Access requires authentication through Classroom Video On Demand.
Description
Red Bull is a study in apparent contradictions: Containing a jolt of caffeine and sugar, it's promoted as a natural health product. Bearing a label that it not be drunk by children or mixed with alcohol, it's sold in convenience stores and bars. And although enjoyed as a refreshing pick-me-up while dancing or playing sports, it can increase dehydration to dangerous levels. Focusing on Red Bull's rollout in Canada, this program looks at a beverage sensation that is winning fans and raising concerns around the world. Hard questions receive guarded answers in this health report that is part inquiry, part expose. Also a valuable business case study on how to penetrate resistant markets-or, perhaps, how not to.
Target Audience
9 & up.
System Details
Mode of access: Internet.
System Details
System requirements: Classroom Video On Demand playback platform.
Language
Closed-captioned.
Citations
APA Citation, 7th Edition (style guide)
(20072004). Raging bull: Red Bull energy drink controversy . Infobase.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20072004. Raging Bull: Red Bull Energy Drink Controversy. Infobase.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Raging Bull: Red Bull Energy Drink Controversy Infobase, 20072004.
MLA Citation, 9th Edition (style guide)Raging Bull: Red Bull Energy Drink Controversy Infobase, 20072004.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
0e33f6af-4429-bd6b-8c3a-93a162e3a498-eng
Grouping Information
| Grouped Work ID | 0e33f6af-4429-bd6b-8c3a-93a162e3a498-eng |
|---|---|
| Full title | raging bull red bull energy drink controversy |
| Author | canadian broadcasting |
| Grouping Category | movie |
| Last Update | 2023-01-17 14:42:32PM |
| Last Indexed | 2024-04-13 22:54:20PM |
Book Cover Information
| Image Source | classroomVideoOnDemand |
|---|---|
| First Loaded | Aug 23, 2022 |
| Last Used | Feb 3, 2024 |
Marc Record
| First Detected | Feb 06, 2011 12:00:00 AM |
|---|---|
| Last File Modification Time | Jan 17, 2023 02:46:21 PM |
MARC Record
| LEADER | 02923ngm a2200469Ia 4500 | ||
|---|---|---|---|
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| 245 | 0 | 0 | |a Raging bull|h [electronic resource (video)] :|b Red Bull energy drink controversy /|c Canadian Broadcasting Corporation. |
| 246 | 3 | |a Red Bull energy drink controversy | |
| 260 | 3 | |a New York, N.Y. :|b Infobase,|c [2007], c2004. | |
| 300 | |a 1 streaming video file (15 min.) :|b sd., col., digital file. | ||
| 500 | |a Encoded with permission for digital streaming by Infobase on Nov. 07, 2007. | ||
| 500 | |a Classroom Video On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 505 | 0 | |a Marketing Red Bull Energy Drink (1:38) -- Red Bull's Ingredients (1:04) -- Red Bull as a Natural Health Product (1:50) -- Warnings About Adverse Health Effects of Red Bull (4:17) -- Mixing Red Bull with Alcohol (4:42) | |
| 506 | |a Access requires authentication through Classroom Video On Demand. | ||
| 520 | |a Red Bull is a study in apparent contradictions: Containing a jolt of caffeine and sugar, it's promoted as a natural health product. Bearing a label that it not be drunk by children or mixed with alcohol, it's sold in convenience stores and bars. And although enjoyed as a refreshing pick-me-up while dancing or playing sports, it can increase dehydration to dangerous levels. Focusing on Red Bull's rollout in Canada, this program looks at a beverage sensation that is winning fans and raising concerns around the world. Hard questions receive guarded answers in this health report that is part inquiry, part expose. Also a valuable business case study on how to penetrate resistant markets-or, perhaps, how not to. | ||
| 521 | 2 | |a 9 & up. | |
| 538 | |a Mode of access: Internet. | ||
| 538 | |a System requirements: Classroom Video On Demand playback platform. | ||
| 546 | |a Closed-captioned. | ||
| 588 | |a Title from distributor's description. | ||
| 650 | 0 | |a Energy drinks. | |
| 650 | 0 | |a Branding (Marketing) | |
| 655 | 0 | |a Educational films. | |
| 655 | 0 | |a Internet videos. | |
| 655 | 7 | |a Videorecording.|2 local | |
| 710 | 2 | |a Canadian Broadcasting Corporation. | |
| 710 | 2 | |a Films for the Humanities & Sciences (Firm) | |
| 710 | 2 | |a Infobase. | |
| 776 | 0 | 8 | |i Originally produced: |t Raging Bull |d Canadian Broadcasting Corporation, 2007|z 9781421378206 |
| 856 | 4 | 0 | |z Part of the Classroom Video On Demand collection.|u https://cvod.infobase.com/PortalPlaylists.aspx?xtid=37473&wID=277820 |
| 856 | 4 | 2 | |z Cover image|u https://cdnsecakmi.kaltura.com/p/1067292/sp/106729200/thumbnail/entry_id/0_5o2kz5w0/version/100001/width/88 |