Bottled up repackaging the brand
(eVideo)
Published
New York, N.Y. : Infobase, [2007], c2005.
Status
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Format
eVideo
Language
English
Notes
General Note
Encoded with permission for digital streaming by Infobase on Jan. 03, 2007.
General Note
Classroom Video On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Restrictions on Access
Access requires authentication through Classroom Video On Demand.
Description
The decision to develop a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. This program follows the process from prototype to final design and the emergence of a brand-new product which the design team hopes will revitalize the Marmite business. Confronting the technical challenges arising from Marmite's thick consistency, the team enlists the help of a renowned package-design guru and, after a harrowing test period, eventually commissions a line of squeeze-bottles from a large German manufacturer. Meanwhile, the marketing director and a graphic designer work out a new concept for the bottle's label.
System Details
Mode of access: Internet.
System Details
System requirements: Classroom Video On Demand playback platform.
Language
Closed-captioned.
Citations
APA Citation, 7th Edition (style guide)
(20072005). Bottled up: repackaging the brand . Infobase.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20072005. Bottled Up: Repackaging the Brand. Infobase.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Bottled Up: Repackaging the Brand Infobase, 20072005.
MLA Citation, 9th Edition (style guide)Bottled Up: Repackaging the Brand Infobase, 20072005.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
95f1a1e2-14fa-628d-438c-61137687dccc-eng
Grouping Information
| Grouped Work ID | 95f1a1e2-14fa-628d-438c-61137687dccc-eng |
|---|---|
| Full title | bottled up repackaging the brand |
| Author | 4 learning |
| Grouping Category | movie |
| Last Update | 2023-01-17 14:42:32PM |
| Last Indexed | 2024-06-30 00:21:03AM |
Book Cover Information
| Image Source | classroomVideoOnDemand |
|---|---|
| First Loaded | Dec 10, 2022 |
| Last Used | Jun 27, 2024 |
Marc Record
| First Detected | Feb 06, 2011 12:00:00 AM |
|---|---|
| Last File Modification Time | Jan 17, 2023 02:46:18 PM |
MARC Record
| LEADER | 03174ngm a2200565Ia 4500 | ||
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| 005 | 20120926151047.0 | ||
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| 245 | 0 | 0 | |a Bottled up|h [electronic resource (video)] :|b repackaging the brand /|c 4 Learning (Firm) |
| 246 | 3 | |a Repackaging the brand | |
| 260 | 3 | |a New York, N.Y. :|b Infobase,|c [2007], c2005. | |
| 300 | |a 1 streaming video file (25 min.) :|b sd., col., digital file. | ||
| 490 | 0 | |a The Big Squeeze: Rejuvenating a Century-Old Brand | |
| 500 | |a Encoded with permission for digital streaming by Infobase on Jan. 03, 2007. | ||
| 500 | |a Classroom Video On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 505 | 0 | |a Product Prototype: Design Conception (3:20) -- Product Prototype: Evaluation (3:44) -- Product Label Design (2:51) -- In-House Product Testing (2:48) -- Management Evaluation of Product Prototype (2:33) -- Product Design Setback (4:50) -- Product Design Solution (3:27) | |
| 506 | |a Access requires authentication through Classroom Video On Demand. | ||
| 520 | |a The decision to develop a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. This program follows the process from prototype to final design and the emergence of a brand-new product which the design team hopes will revitalize the Marmite business. Confronting the technical challenges arising from Marmite's thick consistency, the team enlists the help of a renowned package-design guru and, after a harrowing test period, eventually commissions a line of squeeze-bottles from a large German manufacturer. Meanwhile, the marketing director and a graphic designer work out a new concept for the bottle's label. | ||
| 538 | |a Mode of access: Internet. | ||
| 538 | |a System requirements: Classroom Video On Demand playback platform. | ||
| 546 | |a Closed-captioned. | ||
| 588 | |a Title from distributor's description. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Commercial art. | |
| 650 | 0 | |a Computer graphics. | |
| 650 | 0 | |a Design. | |
| 650 | 0 | |a Graphic arts. | |
| 650 | 0 | |a Management|v Case studies. | |
| 650 | 0 | |a Marketing|v Case studies. | |
| 650 | 0 | |a Marketing|x Management. | |
| 655 | 0 | |a Educational films. | |
| 655 | 0 | |a Internet videos. | |
| 655 | 7 | |a Videorecording.|2 local | |
| 710 | 2 | |a 4 Learning (Firm) | |
| 710 | 2 | |a Films for the Humanities & Sciences (Firm) | |
| 710 | 2 | |a Infobase. | |
| 730 | 0 | |a Big squeeze (Television program : 2006) | |
| 776 | 0 | 8 | |i Originally produced: |d 4 Learning (Firm), 2007|z 9781421358253 |
| 856 | 4 | 0 | |z Part of the Classroom Video On Demand collection.|u https://cvod.infobase.com/PortalPlaylists.aspx?xtid=36450&wID=277820 |
| 856 | 4 | 2 | |z Cover image|u https://cdnsecakmi.kaltura.com/p/1067292/sp/106729200/thumbnail/entry_id/0_hyf1w29m/version/100001/width/88 |