Creating new categories, businesses, and markets
(eVideo)

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Published
New York, N.Y. : Infobase, [2005], c2000.
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Format
eVideo
Language
English

Notes

General Note
Encoded with permission for digital streaming by Infobase on May 12, 2005.
General Note
Classroom Video On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Restrictions on Access
Access requires authentication through Classroom Video On Demand.
Description
Filmed at USC's Marshall School of Business, this program, guest-hosted by CNBC's Stuart Varney, partners two innovators from opposite ends of the retail supply spectrum: Thomas Stemberg, chairman and CEO of Staples, and Carl Yankowski, former CEO of Palm, a market leader in hand-held computers. Topics of discussion include creating categories, looking forward and staying ahead, and distribution, from shelf space to cyberspace. In addition, MBA students and faculty ask questions about mentors, managing Wall Street expectations, and maintaining focus.
System Details
Mode of access: Internet.
System Details
System requirements: Classroom Video On Demand playback platform.

Citations

APA Citation, 7th Edition (style guide)

(20052000). Creating new categories, businesses, and markets . Infobase.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

20052000. Creating New Categories, Businesses, and Markets. Infobase.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Creating New Categories, Businesses, and Markets Infobase, 20052000.

MLA Citation, 9th Edition (style guide)

Creating New Categories, Businesses, and Markets Infobase, 20052000.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Grouped Work ID
8f4db345-ed51-b0e5-6019-5e22f8acdfaf-eng
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Grouping Information

Grouped Work ID8f4db345-ed51-b0e5-6019-5e22f8acdfaf-eng
Full titlecreating new categories businesses and markets
Authorfilms for the humanities sciences
Grouping Categorymovie
Last Update2023-01-17 14:42:32PM
Last Indexed2024-06-30 00:16:45AM

Book Cover Information

Image SourceclassroomVideoOnDemand
First LoadedNov 23, 2022
Last UsedJun 29, 2024

Marc Record

First DetectedFeb 07, 2011 12:00:00 AM
Last File Modification TimeJan 17, 2023 02:45:53 PM

MARC Record

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