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45) A Macat Analysis of W. Chan Kim & Renée Mauborgne's Blue Ocean Strategy: How to Create Unconteste
Author
Language
English
Description
Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in W. Chan Kim and Renée Mauborgne's book Blue Ocean Strategy.
According to Kim and Mauborgne, the path to success of any company does not lie in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space. The authors offer analytical frameworks and tools to help...
Author
Language
Deutsch
Description
Der internationale Bestseller aus Südkorea zeigt die junge Frau Kim Jiyoung auf ihrem Weg zur Emanzipation in einer von Ungleichheit und Unterdrückung geprägten Gesellschaftsordnung. Cho Nam-joos Roman, eindringlich gelesen von Nele Rosetz und Felix von Manteuffel, erzählt das Schicksal einer Mittdreißigerin, die in einer kleinen, aufgeräumten Wohnung am Rande der Metropole Seoul lebt.
Kim Jiyoung hat erst kürzlich ihren Job im Marketing aufgegeben,...
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Language
English
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Description
An expert on North Korea sheds new light on the enigmatic tyrant
From his goose-stepping military parades to his clownish macho swagger, North Korea's Kim Jong-il is an odd amalgam of political cartoon and global menace. In charge of a nuclear arsenal he's threatened to use against the U.S. and Japan, the man, his motives, and the mechanisms of his absolute control over a country of twenty-three million people remains shrouded in mystery.
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