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Language
English
Description
Between the privatization of state-owned monopolies on the one hand and advances in information technology and e-commerce on the other, European economies are undergoing drastic changes to keep up with the times. Module one of this program focuses on institutional change, as the British electricity market undergoes privatization, while module two examines technological change through the case study of the German online bookstore ABC Bucherdienst,...
Language
English
Description
Book publishing is both the oldest and the smallest of the mass media industries. With commentary by the president of Allyn & Bacon, a regional manager of Barnes & Noble, and the owner of the large, independent Tattered Cover Book Store, this program provides a detailed look at how trade and educational/reference books are made, sold, and marketed. Also discussed is the perception of book publishing as a glamorous career field, in spite of the hard...
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