Traces the history of Pixar, with information on how the company pioneered the field of computer animation, who its founders were, and how they have shaped computer graphics and the film industry.

"After Steve Jobs was unceremoniously dismissed from Apple in the early 1990's, while building his failed competitor NeXT, he made a side bet to develop a little-known, barely profitable video graphics company called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained attorney, in the hope that Jobs could somehow persuade Levy to join forces with him in his quest to energize Pixar. Somehow, despite Pixar's very modest beginnings,...

"In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to revolutionize the industry, gross $360 million, and establish Pixar as one of the most successful, innovative, and emulated companies on earth. This book details how Catmull built an enduring creative culture -- one that doesn't just pay lip service to the importance...