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"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--
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"The former federal prosecutor and congressman for South Carolina breaks down the art of persuasion into a few shockingly simple, easy-to-follow, and proven steps that will help readers win arguments, gain support for their cause, and convey their message successfully. You may never find yourself in front of jury during a criminal prosecution arguing for a particular verdict or offering yourself for elected office in a political campaign. You simply...
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"Getting someone to tell the truth is an essential skill that very few people possess. In the boardroom, classroom, or our own homes, every day we interact with others and try to get the truth from them. People are often untruthful out of fear of negative consequences associated with divulging information. But if a person is made to forget the long-term outcomes, he or she can be influenced to disclose sensitive information that's being withheld....
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"You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life"--Amazon
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How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage
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Emily Ruff belongs to a secretive, influential organization whose "poets" can break down individuals by psychographic markers in order to take control of their thoughts. Then she makes a catastrophic mistake and falls in love with Wil Jamieson who holds the key to a secret war between rival factions of "poets." In order to survive, Wil must journey to the toxically decimated town of Broken Hill, Australia, as the world crashes toward a Tower of Babel...
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For ideas to evolve and for societies to progress, we need rebels to challenge conventional wisdom and improve on it. Unfortunately, most of use perceive non-conformists as disloyal, reckless, destructive, or just plain weird. Kashdan shows how to make change, rebel against an unhealthy status quo-- and become better allies of our leaders in charge. This will ensure that the best ideas, products, and solutions survive and win the day. -- adapted from...
11) Persuasion
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This episode of BRAIN GAMES unveils the subtle tricks and tactics that advertisers, marketers, and even con men can use to get you to do what they want, without you noticing. The power of persuasion is a $500 billion a year industry. By exposing viewers to specific stimuli, host Jason Silva can prime the audience to respond in certain ways. If he says 'ducks,' it's more than likely that a viewer will see ducks in a picture that could easily be interpreted...
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NEW YORK TIMES BESTSELLER
The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level...
The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level...
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Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and...
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"The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers...
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From the moment you walk into a room, you have no longer than ninety seconds to sell yourself and your ideas. Former MGM creative director Palmer shows how to make a lasting impression on decision makers and move a plan or project forward.--From publisher description.