Newspaper, magazine, and web editors are desperate for new voices, and anyone, in any field, can break in ... Over the last two decades, writing professor Susan Shapiro has taught more than 25,000 students of all ages and backgrounds at NYU, Columbia, Temple, the New School, and Harvard University. Now in the BYLINE BIBLE she reveals the wildly popular 'Instant Gratification Takes Too Long" technique she's perfected, sharing how to land impressive...

Engaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your business. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience...