Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing...

Addresses all aspects of turning a creative interest into a profitable business, covering business planning, licensing, budgeting, time management, and legal issues.

"A wedding planner left at the altar? Yeah, the irony isn't lost on Carolina Santos, either. But despite that embarrassing blip from her past, Lina's offered an opportunity that could change her life. There's just one hitch... she has to collaborate with the best (make that worst) man from her own failed nuptials. Marketing expert Max Hartley is determined to make his mark with a coveted hotel client looking to expand its brand. Then he learns he'll...

Veteran editor Don McNair lays out an easy-to-follow and systematic method for clearing up foggy writing—writing that's full of extra, misused, and overused words—in this guide to producing sparkling copy that attracts readers, agents, editors, and sales. McNair explains the common mistakes made by most writers and shows how eliminating unnecessary words strengthens action, shorten sentences, and makes writing crackle with life. Containing

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"Make your online business dream a reality! The updated edition covers all the basics--creating your site, offering products in an online store, and keeping accurate books. It also addresses more complex issues, including navigating primary legal, accounting, and security challenges. Use this resource to find your market niche, build your business and marketing plan, and decide on the right revenue model. It's time to make your big dream happen with...

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace.

Explains the elements that all breakout novels share & shows readers how to use these elements to write a novel that will stand out within the crowded marketplace. A breakout novel is one that rises out of its category -- such as literary fiction, mystery, romance, or thriller -- and hits the bestseller lists. Maass explains the elements that all breakout novels share and shows readers how to use these elements to write a novel that has a good chance...

The tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!

"DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website-yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions-yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of...

"For fans of Elinor Oliphant Is Completely Fine and Severance: an offbeat, wryly funny debut novel that follows an eccentric product engineer who works for a hip furniture company where sweeping corporate change lands her under the purview of a startlingly charismatic boss who seems determined to get close to her at all costs ..."--