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"A Wall Street Journal reporter travels the globe to tell the story behind the misleadingly simple phrase online shoppers increasingly take for granted: "arriving today." From factory laborers in Vietnam to longshoremen at the port of LA to truckers crawling our interstate highways to robots lurking in Amazon's "dark warehouses," here is an eye-opening investigation of the way online commerce is reshaping the globe, rewriting the rules of business,...
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The barbecue's sizzling, the beers are flowing, and a bunch of young techies are talking startups, IPOs, apps, and platforms. The remarkable thing is, they all have Australian accents! Welcome to another backyard bash in San Francisco where the guest list amounts to an "Aussie mafia," all of whom are working to be the Next Big Thing. Sydney-sider Jindou Lee is one of them. He's built an app that makes it easier for real estate managers to conduct...
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With online purchases becoming the standard way of shopping for many people, Internet-based businesses now make up a highly lucrative sector of the global economy. As this program shows, the setup and operation of an online business has never been more attractive thanks to companies like Amazon and eBay and social media sites such as Twitter and Facebook. The program explores different types of online business opportunities, the importance of a business...
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This program, filmed at The Wharton School of the University of Pennsylvania, links two innovators who really know e-commerce: Amazon.com's Jeff Bezos, standard-bearer for all companies operating solely online, and David Dyer, president and CEO of Lands' End, who expanded his brand into cyberspace as well as into the clothing department of Sears to make his business a leader in the apparel arena. Together they address the challenges of e-tailing in...
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From the offices of insolvent newspapers to the vibrant yet uncertain online publishing scene, journalists are struggling to reinvent a troubled industry. This program follows bloggers, hackers, independent publishers, and social media mavericks working in the trenches of Chicago, a hub of digital media innovation. Shot over a two-year period, the film focuses on events such as the bankruptcy of the Tribune Co. and the launch and sale of EveryBlock.com,...
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E-tailers routinely collect information from visitors to their Web sites to better target their ads. Is this surrender of privacy the price of a personalized online shopping experience? In this program, NewsHour correspondent Jeffrey Kaye seeks to understand the dynamics of, and the ethical issues surrounding, strategic online marketing with top management from Buy.com, Lycos, and DoubleClick and an attorney from the Center for Democracy and Technology....
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Taking viewers into an exciting, creative, fast-growing industry, this video looks at the key considerations involved when designing and developing a website. It examines Internet basics, planning a website's structure and purpose, website design and construction, and website testing. Several experts on media, digital marketing, and website technology and utilization appear in the program, offering their insights on the best ways to proceed. Ideal...
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Few online startups make it-and of those, even fewer make it big. But the odds don't scare the founders of Boso, an online marketplace for Oxford University students to buy and sell secondhand stuff. In this program, mentor John Boyle counsels Harjeet and Kulveer Taggar-cousins who have staked everything on success-to market aggressively to increase users in order to attract investment that would enable them to take Boso national before a rival can...
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Internet auction house eBay and virtual music community Napster are redefining established paradigms of online interactivity. In segment one of this program, NewsHour correspondent Spencer Michels explores eBay's phenomenal success with President and CEO Margaret Whitman and others, while addressing concerns related to fraudulent merchandise and shill bidding. In segment two, Mr. Michels examines the roots of the landmark Napster case through interviews...
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Matt McNeil's online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks the British company's progress over one month as lucrative...
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One shopper wants a price quote, another needs something that's shelved too high. Two more customers are waiting for items from storage, and there's a huge line forming at the front counter. It's another crazy day in customer service-a department that can make or break a brick-and-mortar business. Whether you're working the sales floor, waiting tables, or running a cash register, you've got to emphasize the "service" in customer service, thereby ensuring...