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The writer of the New York Times Magazine' s popular "Who Made That?" column explains how better ideas enter the world, revealing the fabled "ah-a" moment to be the result of a series of steps anyone can apply to solve the problems we encounter in everyday life.
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English
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* WALL STREET JOURNAL BESTSELLER *
An insider's account of Apple's creative process during the golden years of Steve Jobs.
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who
11) The rise of the creative class: and how it's transforming work, leisure, community and everyday life
Author
Language
English
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Description
Gives us a provocative new way to think about why we live as we do today -- and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.