Red Bull is a study in apparent contradictions: Containing a jolt of caffeine and sugar, it's promoted as a natural health product. Bearing a label that it not be drunk by children or mixed with alcohol, it's sold in convenience stores and bars. And although enjoyed as a refreshing pick-me-up while dancing or playing sports, it can increase dehydration to dangerous levels. Focusing on Red Bull's rollout in Canada, this program looks at a beverage...

Spotting trends, making mistakes, dealing with fear, and trusting one's instincts-here are the lessons learned from the successful entrepreneurs featured throughout this series. Arlene Dickinson, CEO of Venture Communications, a major Canadian marketing communications firm, and Michael Hyatt, CEO and cofounder of networks software maker BlueCat Networks, join host Dianne Buckner in culling valuable insights into business strategies, marketing, and...

Held annually in New York City, the American International Toy Fair attracts thousands of inventors and designers hoping to find corporate backing for their fanciful, often far-fetched prototypes. This mammoth trade show is crucial for the creative entrepreneur who dreams of producing a successful toy or game - but it's only one in a long line of hoops to jump through, as inventor Tim Walsh discovers while pitching and developing his Crazy Chins novelty...

Conventional wisdom says an ad agency should promote the brands of its clients. Why would the reverse ever happen? This fast-paced case study profiles three young executives as they open up Rethink, a new agency. The quirky realities of starting and running an ad business become clear with each "first" in the growth of the company-the moment Rethink signs its first clients, hires its first employees, creates its first television campaign, and launches...

This episode looks at how governments and strategic investors work to nurture and protect brands. Patents, copyright, and intellectual property laws are necessary to protect brand's image-as well as the wealth created by product manufacturing and sales.

The Scottish Highlands provide the backdrop to this episode, featuring the centuries-old distillery responsible for the Johnnie Walker brands of blended whiskey, now with five distinct labels crafted to meet specific consumer tastes. Other brands discussed include: Gucci, Alfred Dunhill, Levi Strauss, Procter & Gamble, General Motors, and the Virgin Group .

This program examines how the world's most recognized brands have become global successes. Experts reveal how thriving worldwide brands have adapted to new and developing markets, either by altering their products, or by changing their marketing to specific cultural needs.

In the 1960s, Pan Am was at the forefront of the jet age and was viewed as the epitome in quality airline service. But, as this program examines, the 1988 terrorist bombing of Flight 103 over Lockerbie, Scotland, was a blow from which the legendary brand never recovered. Learn about crises that affected Kellogg's, Ford, BP and Tylenol.

Jeff Kao and his partners had an idea: a cell phone feature that tracks the amount of pollution one generates by traveling. Google liked it enough to bundle it with their G1 phones, but will people actually use it? This program goes inside the lucrative cell phone application industry by spotlighting Jeff's company, Ecorio, with help from guest experts Roberta Fox, a Telecom consultant for over 25 years, and John Albright, Co-Managing Partner of BlackBerry...

If the goal of Christian evangelism is to draw people to Jesus, then it makes a certain amount of sense to translate eternal Christian beliefs into the vernacular of pop culture. But it's a slippery slope. At what point might the methods to win souls obscure, cheapen, or compromise the message itself? Believers and skeptics speak out as this program takes a balanced look at marketing the message. Ministries built around NASCAR racing, pro wrestling,...