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Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked...
Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.
How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society.
...NOW A HALLMARK CHANNEL ORIGINAL MOVIE
From the screenwriter of the Netflix Original viral hit, A Christmas Prince, comes another heartwarming holiday story about a beautiful Grinch who's determined to get her dream job even if it means spending a week at a Christmas Camp where she discovers an unexpected love.
Haley Hanson's idea of the perfect Christmas is escaping to the Caribbean to work so she can avoid all the
...10) Advertising
11) I see you
16) The walk
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—"one of the leading minds in the world of branding" (NPR)—explores the art and science of conjuring irresistible products and ideas.
"A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, author of The Black Swan
"Veins of wisdom emerge regularly and brilliantly
...