The color revolution
(Book)
Author
Published
Cambridge, Mass. : MIT Press in association with the Lemelson Center, Smithsonian Institution, c2012.
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Main Library - Adult Non-Fiction | 658.823 B6446c | On Shelf |
More Details
Published
Cambridge, Mass. : MIT Press in association with the Lemelson Center, Smithsonian Institution, c2012.
Format
Book
Physical Desc
xiv, 380 pages : ill. (some col.) ; 27 cm.
Language
English
UPC
40021346554
Notes
Bibliography
Includes bibliographical references and index.
Description
"In this book, the author traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. She examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These 'color stylists', 'color forecasters,' and 'color engineers' helped corporations understand the art of illusion and the psychology of color. She describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brillant hues. She explains the process of color forecasting--not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. Today professional colorists are a part of design management teams at such global corporations as Hilton, Disney, and Toyota. This book tells the history of how colorists help industry capture the hearts and dollars of consumers."--Jacket.
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Citations
APA Citation, 7th Edition (style guide)
Blaszczyk, R. L. (2012). The color revolution . MIT Press in association with the Lemelson Center, Smithsonian Institution.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Blaszczyk, Regina Lee. 2012. The Color Revolution. MIT Press in association with the Lemelson Center, Smithsonian Institution.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Blaszczyk, Regina Lee. The Color Revolution MIT Press in association with the Lemelson Center, Smithsonian Institution, 2012.
MLA Citation, 9th Edition (style guide)Blaszczyk, Regina Lee. The Color Revolution MIT Press in association with the Lemelson Center, Smithsonian Institution, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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