True story : how to combine story and action to transform your business
(Book)
Author
Published
Boston, Massachusetts : Harvard Business Review Press, [2013].
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Inglewood - Adult Non-Fiction | 658.8 M759t | On Shelf |
More Details
Published
Boston, Massachusetts : Harvard Business Review Press, [2013].
Format
Book
Physical Desc
224 pages : illustrations ; 25 cm.
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Is your company a storyteller or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story, one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies, from small start-ups to global conglomerates, organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.
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Citations
APA Citation, 7th Edition (style guide)
Montague, T. (2013). True story: how to combine story and action to transform your business . Harvard Business Review Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Montague, Ty. 2013. True Story: How to Combine Story and Action to Transform Your Business. Harvard Business Review Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Montague, Ty. True Story: How to Combine Story and Action to Transform Your Business Harvard Business Review Press, 2013.
MLA Citation, 9th Edition (style guide)Montague, Ty. True Story: How to Combine Story and Action to Transform Your Business Harvard Business Review Press, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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