Brand failures : the truth about the 100 biggest branding mistakes of all time
(Book)

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Published
London ; Sterling, VA. : Kogan Page, 2003.
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LocationCall NumberStatus
Main Library - Adult Non-Fiction658.827 H1496bOn Shelf

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Format
Book
Physical Desc
viii, 310 pages ; 24 cm.
Language
English
ISBN
0749439270

Notes

Bibliography
Includes bibliographical references (p. [301]-302) and index.

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Citations

APA Citation, 7th Edition (style guide)

Haig, M. (2003). Brand failures: the truth about the 100 biggest branding mistakes of all time . Kogan Page.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Haig, Matt. 2003. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. London ; Sterling, VA.: Kogan Page.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time London ; Sterling, VA.: Kogan Page, 2003.

MLA Citation, 9th Edition (style guide)

Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time Kogan Page, 2003.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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