Malcolm Gladwell

Revisits the world of social epidemics first explored in Gladwell's 2000 book "The tipping point," this time taking a closer look at the dark side of social engineering.

The best-selling author of Blink identifies the qualities of successful people, posing theories about the cultural, family, and idiosyncratic factors that shape high achievers, in a resource that covers such topics as the secrets of software billionaires, why certain cultures are associated with better academic performance, and why the Beatles earned their fame.

Brings together, for the first time, the best of Gladwell's writing from The New Yorker in the past decade, including: the bittersweet tale of the inventor of the birth control pill; the dazzling inventions of the pasta sauce pioneer Howard Moscowitz; spotlighting Ron Popeil, the king of the American kitchen; and the secrets of Cesar Millan, the "dog whisperer." Gladwell also explores intelligence tests, ethnic profiling and "hindsight bias," and...

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics,...

What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers....

From Malcolm Gladwell's hit podcast Revisionist History comes a compendium about one of his greatest obsessions: education.

Malcolm Gladwell has long relished the opportunity to skewer the upper echelons of higher education, from the institution of U.S. News & World Report's Best College rankings to the LSATs to the luxe Bowdoin College cafeteria. I Hate the Ivy League: Riffs and Rants on Elite Education upends

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Malcolm likes an imperfect argument-the perfect argument is too obvious. Learn how Malcolm builds an open-ended puzzle into his story, "The Ketchup Conundrum."

Using David and Goliath and "What the Dog Saw," Malcolm teaches you how to look for patterns and draw connections between seemingly disparate ideas.

Malcolm believes that when you reveal a story is just as important as what that story is. He explains this idea with an in-depth look at one of his favorite characters, late-night television pitchman Ron Popeil.

Malcolm shares his guiding principles to uncovering a good idea for a story through research.